The Importance of Social Commerce
A friend of mine wants to start up his own online business. Last year he attempted to start his own clothing line, but the profit he made was not worth the work he put in. So now he wants to do...
View ArticleThe Advantages of Social Commerce
With recent economic tightening and uncertainty, many businesses are looking to cut corners and find less expensive ways to reach their customer base. In today’s world, where much of our business seems...
View ArticleWhat is Social Proof
One never-ending challenge for business owners everywhere is the battle for consumer attention. I’m increasingly convinced the best way to cost-effectively attract valuable users is by harnessing...
View ArticleFive Types of Social Influence
If you’re a digital startup, building and highlighting your brand is the best way for new users to learn about you. Engineering your product to generate social influence through social networks like...
View ArticleThe Harsh Reality of Testimonials & Social Proof
It used to be true that if you saw several favorable testimonials on a website, you could be fairly confident that the company was a legitimate business that would provide you with the product and/or...
View ArticleHow Does Social Proof Help Business Owners Make Money?
Social proof is a growing phenomenon. It wasn’t too long ago that we judged the value and effectiveness of a product by what the salesman was wearing, how well he spoke and carried himself, along with...
View ArticleSafe Social Commerce
Trustworthy social apps like Shopper Approved provide social proof to help online consumers make educated buying decisions. Being able to learn about the experiences of previous customers from the...
View ArticleSocial Media Meets Smart Phones
With Apple providing over 5 million people with their new iPhone 5, and, for the first time ever, also providing a pre-loaded Facebook app, it’s easy to see where social media is headed. Gone are the...
View ArticleEffective Customer Satisfaction Surveys
According to Dictionary.com, the word effective means “adequate to accomplish a purpose; producing the intended or expected result.” To me, there is a significant gap between results that are...
View ArticleSocial Networkers Shop More
Shopper Approved gives online business owners the opportunity to display on their websites the ratings and reviews that are provided by the consumers of their products or services. Because Shopper...
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